It's been an exciting year! Last May, we expanded Firebase into our unified app platform, building on the original backend-as-a-service and adding products to help developers grow their user base, as well as test and monetize their apps. Hearing from developers like Wattpad, who built an app using Firebase in only 3 weeks, makes all the hard work worthwhile.
We're thrilled by the initial response from the community, but we believe our journey is just getting started. Let's talk about some of the enhancements coming to Firebase today.
In January, we announced that we were welcoming the Fabric team to Firebase. Fabric initially grabbed our attention with their array of products, including the industry-leading crash reporting tool, Crashlytics. As we got to know the team better, we were even more impressed by how closely aligned our missions are: to help developers build better apps and grow successful businesses. Over the last several months, we've been working closely with the Fabric team to bring the best of our platforms together.
We plan to make Crashlytics the primary crash reporting product in Firebase. If you don't already use a crash reporting tool, we recommend you take a look at Crashlytics and see what it can do for you. You can get started by following the Fabric documentation.
Phone number authentication has been the biggest request for Firebase Authentication, so we're excited to announce that we've worked with the Fabric Digits team to bring phone auth to our platform. You can now let your users sign in with their phone numbers, in addition to traditional email/password or identity providers like Google or Facebook. This gives you a comprehensive authentication solution no matter who your users are or how they like to log in.
At the same time, the Fabric team will be retiring the Digits name and SDK. If you currently use Digits, over the next couple weeks we'll be rolling out the ability to link your existing Digits account with Firebase and swap in the Firebase SDK for the Digits SDK. Go to the Digits blog to learn more.
We recognize that poor app performance and stability are the top reasons for users to leave bad ratings on your app and possibly churn altogether. As part of our effort to help you build better apps, we're pleased to announce the beta launch of Performance Monitoring.
Firebase Performance Monitoring is a new free tool that helps you understand when your user experience is being impacted by poorly performing code or challenging network conditions. You can learn more and get started with Performance Monitoring in the Firebase documentation.
Analytics has been core to the Firebase platform since we launched last I/O. We know that understanding your users is the number one way to make your app successful, so we're continuing to invest in improving our analytics product.
First off, you may notice that you're starting to see the name "Google Analytics for Firebase" around our documentation. Our analytics solution was built in conjunction with the Google Analytics team, and the reports are available both in the Firebase console and the Google Analytics interface. So, we're renaming Firebase Analytics to Google Analytics for Firebase, to reflect that your app analytics data are shared across both.
For those of you who monetize your app with AdMob, we've started sharing data between the two platforms, helping you understand the true lifetime value (LTV) of your users, from both purchases and AdMob revenue. You'll see these new insights surfaced in the updated Analytics dashboard.
Many of you have also asked for analytics insights into custom events and parameters. Starting today, you can register up to 50 custom event parameters and see their details in your Analytics reports. Learn more about custom parameter reporting.
Firebase's mission is to help all developers build better apps. In that spirit, today we're announcing expanded platform and vertical support for Firebase.
First of all, as Swift has become the preferred language for many iOS developers, we've updated our SDK to handle Swift language nuances, making Swift development a native experience on Firebase.
We've also improved Firebase Cloud Messaging by adding support for token-based authentication for APNs, and greatly simplifying the connection and registration logic in the client SDK.
Second, we've heard from our game developer community that one of the most important stats you monitor is frames per second (FPS). So, we've built Game Loop support & FPS monitoring into Test Lab for Android, allowing you to evaluate your game's frame rate before you deploy. Coupled with the addition of Unity plugins and a C++ SDK, which we announced at GDC this year, we think that Firebase is a great option for game developers. To see an example of a game built on top of Firebase, check out our Mecha Hamster app on Github.
Finally, we've taken a big first step towards open sourcing our SDKs. We believe in open source software, not only because transparency is an important goal, but also because we know that the greatest innovation happens when we all collaborate. You can view our new repos on our open sourceproject page and learn more about our decision in this blog post.
In March, we launched Cloud Functions for Firebase, which lets you run custom backend code in response to events triggered by Firebase features and HTTP requests. This lets you do things like send a notification when a user signs up or automatically create thumbnails when an image is uploaded to Cloud Storage.
Today, in an effort to better serve our web developer community, we're expanding Firebase Hosting to integrate with Cloud Functions. This means that, in addition to serving static assets for your web app, you can now serve dynamic content, generated by Cloud Functions, through Firebase Hosting. For those of you building progressive web apps, Firebase Hosting + Cloud Functions allows you to go completely server-less. You can learn more by visiting our documentation.
Our goal is to build the best developer experience: easy-to-use products, great documentation, and intuitive APIs. And the best resource that we have for improving Firebase is you! Your questions and feedback continuously push us to make Firebase better.
In light of that, we're excited to announce a Firebase Alpha program, where you will have the opportunity to test the cutting edge of our products. Things might not be perfect (in fact, we can almost guarantee they won't be), but by participating in the alpha community, you'll help define the future of Firebase. If you want to get involved, please register your interest in the Firebase Alpha form.
Thank you for your support, enthusiasm, and, most importantly, feedback. The Firebase community is the reason that we've been able to grow and improve our platform at such an incredible pace over the last year. We're excited to continue working with you to build simple, intuitive products for developing apps and growing mobile businesses. To get started with Firebase today, visit our newly redesigned website. We're excited to see what you build!
The community of women in tech is growing in numbers and influence, which we witnessed firsthand just last week at Google I/O, Google's biggest developer conference of the year. Our total attendees were 25% women, thanks in large part to creating a number of cross-industry partnerships supporting women developer communities. 25% of the speakers were women as well.
We know working together as a community is key to supporting women in tech. To that end, we are excited to announce a new collaborative resource. Women Techmakers is launching a new scholarship for women in tech around the world to increase their skills through enrolling in an online technical degree - the Women Techmakers Udacity Scholarship. Women Techmakers, Google's global program for women in technology, provides visibility, community and resources for women and allies around the world. Women Techmakers has partnered with Udacity, one of the world's leading online training platforms, as Udacity's flagship partner for women in technology to provide this scholarship to women across experience levels and geographies.
This new scholarship provides the opportunity for women to earn online certification in Android Basics , Android Developer, Front-End Web Developer and Full-Stack Developer, all courses co-designed by Google experts, and includes opportunities for women at multiple skill levels. Benefits include special access to a community of Googlers and a cross-cohort global online community. Upon completion of the Nanodegree within one year, scholars will receive certification from Udacity, a certificate of completion from Women Techmakers, a resume review by a Googler, and more.
This scholarship is the newest offering in a portfolio of Women Techmakers programs to support women and allies globally, including Membership for curated, personalized professional support, our video series and guides on building inclusive tech hubs, and our Scholars program, which provides funding and support for university women studying computer science.
Click here to learn more and apply by June 9th, 2017.
We're back at it again and excited to welcome an inspiring group of startups from all over the world for the 4th class of Launchpad Accelerator.
This time around, startups from Asia and Latin America will be joined by peers from Africa and Europe. In addition to expanding our reach, we’re also expanding our curriculum. We’ll help the startups dig deeper into machine learning and AI, to help them leverage Google’s latest technologies to scale their apps.
Launchpad Accelerator includes intensive mentoring from 20+ Google teams, and expert mentors from top technology companies and VCs in Silicon Valley. Participants receive equity-free support, credits for Google products, and continue to work closely with Google back in their home country during the 6-month program.
Class 4 kicks off July 17th, 2017 at the Google Developers Launchpad Space in San Francisco and will include 2 weeks of all-expense-paid training.
Here's the full list of participating startups (by region):
Simpler to use: We've applied Material Design to all aspects of the AdMob look and feel to deliver an easy-to-use and intuitive experience across the entire platform—on mobile and desktop. You'll get more done in less time. Below you can see how easy it is to pick an app that you're monitoring, check out its key metrics and then quickly take action to fine-tune its performance.
Deeper insights: We've also integrated Google Analytics for Firebase into the core of the redesigned AdMob so you have quick access to the metrics that matter most for your business. Once you link your AdMob and Firebase accounts, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place.
Engage users in key moments of discovery with new UAC placements in Google Play
Android reaches more than 2 billion active devices every month, with Google Play available in 190+ countries around the world. It's the place users come to discover new apps and games. Beyond searching for apps to try, users are increasingly browsing the Play store and finding recommendations for new apps.
To help those users discover more of your apps, we are introducing new ad placements on the home and app listing pages in the Google Play Store. These new placements, available exclusively through UAC, help you reach users in "discovery mode" as they swipe, tap and scroll in search of their next favorite app.
Discover more of your best users with new bidding options in UAC
Some users are more valuable to your business than others, like the players who level-up in your game or the loyal travelers who book several flights a month. That's why we're expanding Smart Bidding strategies in UAC to help you acquire more of these high-value users. Using Smart Bidding, you can tailor bids for your unique business goals - target cost per acquisition (tCPA) or target return on ad spend (tROAS). UAC delivers the right users based on your objectives: installs, events and, coming soon, value. This update starts rolling out to iOS and Android developers and advertisers in the coming months.
Introducing App Attribution Partners, a new measurement program
Many developers rely on third-party measurement providers to measure the impact of ads and gain valuable insights about how users engage with your app. To help you take action on these insights in a faster and more seamless way, we are introducing App Attribution Partners, a new program designed to integrate data from 7 global companies right into AdWords. Welcome to adjust, Adways, AppsFlyer, Apsalar, CyberZ, Kochava and TUNE... we're thrilled to have them onboard! AdWords' integration with these partners ensures that you have consistent, reliable and more granular data where you review app metrics. Now you can take action with confidence and stay on top of your business performance.
It's great to be in our backyard again for Google I/O to connect with developers around the world. The 7,200 attendees at Shoreline Amphitheatre, millions of viewers on the livestream, and thousand of developers at local I/O Extended events across 80+ countries heard about our efforts to make the lives of developers easier -- allowing them to focus on the problems they're trying to solve by minimizing the pain points of building a product.
Earlier this morning, our CEO Sundar Pichai talked about our various billion-user platforms. Whether it's Android or Chrome or the mobile Web, our success would not have been possible without the developer community. And during our Developer Keynote, we covered our heavy investments in tools and services for developers who build on our platforms every day.
We have a lot to cover over the next three days. Let's take a closer look at the major developer news at I/O so far:
It's important to us that developers are successful. In addition to building products that help solve developer challenges, we're on the ground in over 130 countries, growing and expanding the developer community through programs such as Women Techmakers & Google Developer Groups (GDGs). We're also investing in training programs like Google Developers Certification and courses through Udacity and other partners to help developers deepen their technical capability. We're also excited to announce two large multi-product developer events, Google Developer Days, which are planned for Europe (September 2017 in Krakow, Poland) and India (December 2017 in Bangalore, India). If you are interested to find out more, sign up for updates on g.co/gdd2017.
During Google I/O, attendees and viewers have an opportunity to dive deep into a number of these areas with 14 content tracks and 140+ breakout sessions -- covering Android to Assistant to VR -- and all livestreamed. We've also launched over 70 codelabs to get developers up and running with our latest APIs today.
Whether it's Android, Chrome, Play, VR/AR, the Cloud, and the Mobile Web — we're constantly investing in the platforms that connect developers to billions of users around the world. Thank you to the continued support and feedback from the developer community.
Material Components lets you build easily for Android, iOS, and the web using open-source code for Material Design, a shared set of principles uniting style, brand, interaction, and motion.
These components are regularly updated by a team of engineers and designers to follow the latest Material Design guidelines, ensuring well-crafted implementations that meet development standards such as internationalization and accessibility support.
Pixel-perfect components for Android, iOS, and the web
Maintained by Google engineers and designers, using the latest APIs and features.
The code on GitHub is available for you to contribute or simply use elements as needed
Also used in Google's products, these components meet industry standards, such as internationalization and accessibility
Material Components are maintained by a core team of Android, iOS, and web engineers and UX designers at Google. We strive to support the best of each platform by:
With these components, your team can easily develop rich user experiences using Material Design. We'll be continually updating the components to match the latest Material Design guidelines, and we're looking forward to you and your team contributing to the project. To get the latest news and chat with us directly, please check out our GitHub repos, follow us on Twitter (@materialdesign), and visit us at https://material.io/components/.
