Simpler to use: We've applied Material Design to all aspects of the AdMob look and feel to deliver an easy-to-use and intuitive experience across the entire platform—on mobile and desktop. You'll get more done in less time. Below you can see how easy it is to pick an app that you're monitoring, check out its key metrics and then quickly take action to fine-tune its performance.
Deeper insights: We've also integrated Google Analytics for Firebase into the core of the redesigned AdMob so you have quick access to the metrics that matter most for your business. Once you link your AdMob and Firebase accounts, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place.
Engage users in key moments of discovery with new UAC placements in Google Play
Android reaches more than 2 billion active devices every month, with Google Play available in 190+ countries around the world. It's the place users come to discover new apps and games. Beyond searching for apps to try, users are increasingly browsing the Play store and finding recommendations for new apps.
To help those users discover more of your apps, we are introducing new ad placements on the home and app listing pages in the Google Play Store. These new placements, available exclusively through UAC, help you reach users in "discovery mode" as they swipe, tap and scroll in search of their next favorite app.
Discover more of your best users with new bidding options in UAC
Some users are more valuable to your business than others, like the players who level-up in your game or the loyal travelers who book several flights a month. That's why we're expanding Smart Bidding strategies in UAC to help you acquire more of these high-value users. Using Smart Bidding, you can tailor bids for your unique business goals - target cost per acquisition (tCPA) or target return on ad spend (tROAS). UAC delivers the right users based on your objectives: installs, events and, coming soon, value. This update starts rolling out to iOS and Android developers and advertisers in the coming months.
Introducing App Attribution Partners, a new measurement program
Many developers rely on third-party measurement providers to measure the impact of ads and gain valuable insights about how users engage with your app. To help you take action on these insights in a faster and more seamless way, we are introducing App Attribution Partners, a new program designed to integrate data from 7 global companies right into AdWords.
Welcome to adjust, Adways, AppsFlyer, Apsalar, CyberZ, Kochava and TUNE... we're thrilled to have them onboard!
AdWords' integration with these partners ensures that you have consistent, reliable and more granular data where you review app metrics. Now you can take action with confidence and stay on top of your business performance.
It's great to be in our backyard again for Google I/O to connect with developers
around the world. The 7,200 attendees at Shoreline Amphitheatre, millions of
viewers on the livestream, and
thousand of developers at local I/O Extended events across 80+
countries heard about our efforts to make the lives of developers easier --
allowing them to focus on the problems they're trying to solve by minimizing the
pain points of building a product.
Earlier this morning, our CEO Sundar Pichai talked
about our various billion-user platforms. Whether it's Android or Chrome or the
mobile Web, our success would not have been possible without the developer
community. And during our Developer
Keynote, we covered our heavy investments in tools and services for
developers who build on our platforms every day.
We have a lot to cover over the next three days. Let's take a closer look at the
major developer news at I/O so far:
It's important to us that developers are successful. In addition to building
products that help solve developer challenges, we're on the ground in over 130
countries, growing and expanding the developer community through programs such
as Women Techmakers & Google
Developer Groups (GDGs).
We're also investing in training programs like Google Developers
Certification and courses through Udacity and other partners to help
developers deepen their technical capability. We're also excited to announce two
large multi-product developer events, Google Developer Days, which are planned
for Europe (September 2017 in Krakow, Poland) and India (December 2017 in
Bangalore, India). If you are interested to find out more, sign up for updates
During Google I/O, attendees and viewers have an opportunity to dive deep into
a number of these areas with 14 content tracks and 140+ breakout sessions --
covering Android to Assistant to VR -- and all livestreamed. We've also launched
over 70 codelabs to get
developers up and running with our latest APIs today.
Whether it's Android, Chrome, Play, VR/AR, the Cloud, and the Mobile Web — we're
constantly investing in the platforms that connect developers to billions of
users around the world. Thank you to the continued support and feedback from the
Material Components lets you build
easily for Android, iOS, and the web using open-source code for Material Design, a shared set of principles
uniting style, brand, interaction, and motion.
These components are regularly updated by a team of engineers and designers to
follow the latest Material Design guidelines, ensuring well-crafted
implementations that meet development standards such as internationalization and
Pixel-perfect components for Android, iOS, and the web
Maintained by Google engineers and designers, using the latest APIs and features.
The code on GitHub is available for you to contribute or simply use elements as needed
Also used in Google's products, these components meet industry standards, such as internationalization and accessibility
Material Components are maintained by a core team of Android, iOS, and web
engineers and UX designers at Google. We strive to support the best of each
With these components, your team can easily develop rich user experiences using
Material Design. We'll be continually updating the components to match the
latest Material Design guidelines, and we're looking forward to you and your
team contributing to the project. To get the latest news and chat with us
directly, please check out our GitHub repos, follow us on
Twitter (@materialdesign), and
visit us at https://material.io/components/.
Last week, we took immediate
action to protect users from a phishing attack that attempted to abuse the
OAuth authorization infrastructure.
Today, we’re supplementing those efforts to help prevent these types of issues in the future. These changes may add some friction and require more time before you are able to publish your web application, so we recommend that you plan your work accordingly.
To further enforce this policy, we are updating our app publishing process, our risk assessment systems, and our user-facing consent page in order to better detect spoofed or misleading application identities. You may see an error message as you’re registering new applications or modifying existing application attributes in the Google API Console, Firebase Console, or Apps Script editor as a result of this change.
Based on this risk assessment, some web applications will require a manual review. Until the review is complete, users will not be able to approve the data permissions, and we will display an error message instead of the permissions consent page. You can request a review during the testing phase in order to open the app to the public. We will try to process those reviews in 3-7 business days. In the future, we will enable review requests during the registration phase as well.
You can continue to use your app for testing purposes before it is approved by logging in with an account registered as an owner/editor of that project in the Google API Console. This will enable you to add additional testers, as well as initiate the review process.
We also recommend developers review our
earlier post outlining their responsibilities when requesting access to user
data from their applications. Our teams will continue our constant efforts to
support a powerful, useful developer ecosystem that keeps users and their data