#WeArePlay | Meet Ingrid from Sweden. More stories from around the world.

AUG 30, 2023
Leticia Lago Developer Marketing

Another month, another reason to celebrate trailblazing creators behind some of the most innovative apps and games. From an equestrian training platform in Sweden to a chilled out fishing game in the Republic of Korea, let’s take a look at some of the exciting #WeArePlay stories of founders and their creations.

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Ingrid is a big fan of horseback riding and has always loved the social aspect of the sport. But when she wanted to take her passion online, she was surprised to be unable to find sports platforms specifically tailored to equestrians. So, Ingrid and her co-founders, Totta and Erika, took matters into their own hands, pooling their collective experiences in marketing, programming and economics to create Ridely: a platform that aims to democratize the access to trainers and content about riding. Since then, they’ve partnered up with the US Equestrian Federation and are “constantly innovating and looking at ways to develop the app further and improve our members’ horse riding experience” – in fact, they’re currently working on creating expert programs, monthly riding challenges and adding a social feed to spark discussion and create community.


Now to the other side of the world, Indonesia. Johanes always had a wild imagination and a head brimming with ideas, which is why he originally aspired to be an author. However, when he found himself captivated by role playing games, he decided to channel his storytelling into the gaming genre instead. Collaborating with graphic artist Meiky, the pair brainstormed their anime-inspired fantasy adventure RPG Epic Conquest. Even without conscious marketing efforts, the game proved to be a big hit, spawning the follow-up Epic Conquest 2 – with more sequels currently in the works.


Next up, Young-Gon from the Republic of Korea. An old hand in the industry, Young-Gon has been involved in gaming for over two decades. However, it was in 2017 that he decided to launch his own studio, Nexelon, with the goal of reaching audiences abroad. In his popular title, Fishing Life, he “wanted to create a fishing game that was soothing, uncomplicated to play and that really showcased the underwater world”, depicting the calming nature of angling as a hobby with gently whooshing waves and scenes of tranquil lakes and mountains. And he’s continuing this theme of serenity with his upcoming release – an eco-sci fi game where players explore other planets for resources to restore a polluted Earth.


Last up, dream team Victoria, her husband Michail, and his brother Sergej from Lithuania. They had their sights set on making games since childhood. They were still at university when they released their very first title, swiftly using the revenue to form their own studio, Nordcurrent. In their popular game Cooking Fever, players are put to the test to rapidly prepare different dishes – inspired by cuisines from around the world. They recently added a pancake flipping restaurant option and also plan live culinary events around themed celebrations, such as Valentine’s Day.

Discover more of the amazing #WeArePlay stories around the world and share your favorites.