Posted by Soc Sieng, Developer Advocate, Google Pay
An improved Google Pay button works wonders for click-through rates and the checkout experience.
The updated Google Pay button displays a user's card information, which makes the user 30% more likely to use it and increases conversions by 3.6%.
The display of the card's type and last four digits reminds the user that they already saved a payment card to their Google Account, which makes them more likely to opt for the quick and easy checkout process that Google Pay provides.
If a user configured an eligible payment method in their Google Account at the time of purchase, the Google Pay button displays the type and last four digits of their most-recently used card.
Figure 1. An example of the Google Pay button with the additional information.
Figure 2. An example of the Google Pay button without the additional information.
If you use the createButton API with default button options, your
Google Pay button is automatically updated to include the user's card network and last four
digits.
If you customized the createButton API and set
buttonType to plain or
short, set it to buy to make your Google Pay
button display the user's card information.
If you haven’t integrated with the createButton API yet, consider
doing so now so that the user knows that their payment details are a click away.
To test the Google Pay button with other button options, check out this button-customization tool:
To get started with Google Pay, visit Google Pay's Business Console. Make sure to use the
createButton API to benefit from the new features. If you have any
questions, tweet @GooglePayDevs
on Twitter and use #AskGooglePayDevs.
