The digital wallet is here to stay. It’s time for your business to cash in.

NOV 12, 2020

Posted by Cole Stuart, Google Pay Product Marketing

Digital wallets are rapidly growing in popularity, as adoption from users and acceptance from businesses has expanded significantly over recent years. As we have seen in recent months, this trend towards digital payments over traditional card or cash transactions has only accelerated during the COVID-19 pandemic. Over 40% of global ecommerce spending in 2019 came from a digital wallet like Google Pay, Apple Pay, or Alipay according to the FIS Global Payments Report1. This year, over one billion shoppers are expected to make a digital wallet transaction.

We believe this is just the beginning. In the next five years, digital wallet adoption is expected to increase dramatically. Worldpay’s white paper explores how adopting digital wallets can benefit businesses like yours. Some of the key takeaways are highlighted below.

What digital wallets have to offer

Digital wallets, such as Google Pay, have the ability to not only improve your business outcomes, but also provide unique value to everyday consumers. Benefits include:

Google Pay checkout screen

Digital wallets vs. ordinary card transactions

Real tangible benefits are found when businesses adopt a digital wallet. Findings include:

How to bring Google Pay into your business

Ready to adopt a digital wallet and give your customers a seamless transaction experience in just 4 easy steps? Sign up with the Business Console here and visit our developer's site for more information. You can also find the full whitepaper here, alongside previous case studies that prove how Google Pay has helped drive lasting impact for other businesses.

Chart of Business Console process
We continue to build partnerships with top e-commerce platforms to help you easily integrate Google Pay. Please see the Google Pay plugin for Magento 2, Shopify, Big Commerce, WooCommerce, and OpenCart.

Liked our whitepaper? Reach out directly to the contacts below.


Steve Klebe

Head of PSP Partnerships, Google Pay


Rami Josef

Senior Product Manager, Worldpay

[1] - Worldpay by FIS Global Payments Report
[2] - Sourced from Worldpay’s Worldwide Payments Gateway (WPG) using data from Q4 2018 through Q1 2020

What do you think?

Do you have any questions? Let us know in the comments below or tweet using #AskGooglePayDev.