What to expect at I/O’14 - Distribute

June 24, 2014

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By Ellie Powers, Google Play team

Less than one day to go until Google I/O 2014! In our third post on what to expect at Google I/O 2014, we'd like to share what’s coming up if you’re looking to grow your app distribution, engage users, and make money on Google Play.

Now that you've designed your app and developed it with the power of Google technologies, you need to attract, retain and grow your audience Here are a few of the sessions we'll be hosting at I/O to help you build a successful app business with Google:

  • Making Money on Google Play || Wednesday, 1-1:45PM (room 4) Developers are finding great success on Google Play. In this session, we’ll review developer success stories and the drivers of revenue, and we’ll share tips for developers to get the most out of Google Play.
  • Google Play Power Session || Wednesday, 2-2:45PM (room 4) The multi-device mobile app world presents huge opportunities for developers to connect with users, and Google Play is one of the richest and most competitive business ecosystems on the planet. Understand how to leverage the complete suite of Google products to make a great app, build your userbase, expand your app onto new device types, and reach people globally.
  • Going Global with Google Play || Thursday, 9-9:45AM (room 7 - live streamed) Think your app or game has what it takes to become a global hit? Get key insights into major international markets and trends of successful apps and games in those regions. Leverage these pro tips and best practices to expand your game to a global audience.
  • Maximize app engagement, monetization and distribution || Thursday, 2-2:45PM (room 7 - live streamed) You built an app. Awesome. Do you have a monetization plan? An easy way for your users to pay? Does anyone know about it? How are you tracking success? In addition to providing the platforms and tools to design and develop your apps, we also have solutions to help make it discoverable and more profitable. Learn how you can turn your app into a business by understanding your most valuable users, finding more of them, and tailoring the monetization experience for each different group. We can also help enable fast and seamless transactions so users can purchase products or services in your app.

We’ll also be hosting ‘Box talks with Google product teams who will share best practices for distributing mobile, web, Glass and Google Cast apps, as well as broadening reach with Google+. In addition, we’ve invited entrepreneurs and VCs to discuss their experiences (and maybe even inspire the creation of a few great new businesses).

Have specific questions and want to talk with experts? We’ll have designated Office Hours for Google Play, Google Wallet, AdMob and Google Analytics, and Knowledge Graph.

For more info on how to grow your app business with Google, visit developers.android.com/distribute and developers.google.com/mobile.

See you at I/O!

Ellie Powers is a product manager at Google Play, focused on developing the apps ecosystem. She joined Google to re-launch the Google Play Developer Console, and is now working to make Play the best place for developers and users alike.

Posted by Louis Gray, Googler