Designing for Mobile Micro-Moments

MAR 16, 2016

Posted by Jenny Gove, UX Research Lead, Google

Mobile has shaped the way users interact with businesses and brands alike. Nowadays, businesses cannot simply replicate their desktop strategy on mobile; they need to re-think how to build mobile experiences that are useful for clients in their moments of need - those I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments throughout the day.

To help app and mobile site developers learn what comprises a best-in-class mobile experience, we’re launching a new mobile design hub on Think with Google: Designing for Mobile Micro-Moments. The new hub features in-depth research on exactly what people expect from a mobile experience.

Learn what makes a best in class mobile experience

We partnered with AnswerLab to run user studies with more than 100 people, where we tested user's behavior on more than 100 different apps and mobile sites to undercover what led to a seamless experience and what design experiences were problematic or caused frustration to users. The results are two new sets of UX principles with specific recommendations to help you improve your mobile experience and drive conversions:

Start building better mobile sites and apps today

After you’ve identified how to improve your mobile experience, you can find tools and resources to start making improvements. Here are just a few of the resources that are available on the hub:

For mobile sites, consider using the latest technologies to create an Accelerated Mobile Page. This dramatically improves the performance of the mobile web and allows rich content to load instantaneously for a speedy, delightful experience.
Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to load. Check Pagespeed Insights to gauge your mobile site’s speed.
Building a native app? Take advantage of Google API and Services to simplify development, grow and engage your user base, and earn money.
Improve the look and feel of your mobile site and app with Material Design.

Learn More

Visit the Designing for Mobile Micro-Moments hub on Think with Google to view the studies and get additional resources to start developing and marketing great mobile sites and apps.

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