Posted by Jenny Gove, UX Research Lead, Google
Mobile has shaped the way users interact with businesses and brands alike. Nowadays, businesses cannot simply replicate their desktop strategy on mobile; they need to re-think how to build mobile experiences that are useful for clients in their moments of need - those I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments throughout the day.
To help app and mobile site developers learn what comprises a best-in-class mobile experience, we’re launching a new mobile design hub on Think with Google: Designing for Mobile Micro-Moments. The new hub features in-depth research on exactly what people expect from a mobile experience.
Learn what makes a best in class mobile experience
We partnered with AnswerLab to run user studies with more than 100 people, where we tested user's behavior on more than 100 different apps and mobile sites to undercover what led to a seamless experience and what design experiences were problematic or caused frustration to users. The results are two new sets of UX principles with specific recommendations to help you improve your mobile experience and drive conversions:
Start building better mobile sites and apps today
After you’ve identified how to improve your mobile experience, you can find tools and resources to start making improvements. Here are just a few of the resources that are available on the hub:
Visit the Designing for Mobile Micro-Moments hub on Think with Google to view the studies and get additional resources to start developing and marketing great mobile sites and apps.