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  • MAY 29, 2025 / Cloud

    Data-driven marketing starts with developers

    Three developer-friendly MarTech solutions – sGTM Pantheon for data control, GA4 Dataform for data transformation, and FeedX for A/B testing shopping feeds – empower developers to leverage marketing data for insights, strategies, and better results.

    Data-driven marketing starts with developers

  • JAN. 16, 2024 / AI

    YouTube Ads Creative Analysis

    Identifying which components of a YouTube Ad affect view through rate can be difficult, but there is an incentive for advertisers to optimize their creatives to improve it.

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