Page Speed for ads and trackers
At Google, we're passionate about making the web faster. To help web page
owners optimize their pages for speed, we open-sourced the
Page Speed web performance tool a
year ago. Today, we're excited to launch a new Page Speed feature: Page Speed for ads, such as
display and rich media ads, and trackers, also known as
analytics.
Page Speed now enables developers to run a performance analysis of the ads, the trackers,
or the remaining content of the page. Web developers can use Page Speed to determine how ads
and trackers impact the performance of their web pages, and ad and tracker providers can use
this feature to tune their services for speed.
For instance, when
analyzing an example web page, Page Speed displays several suggestions that we can apply to
make the page faster:
But
which of these suggestions applies to the content on the page that we authored? Which apply to
the ads and trackers? Using the "Analyze"menu, we can determine that, in this example, the ads
are contributing to slowing down the page:
When we
switch to analyze the content of the page, the score for the page improves to 93. We can in
this case enable compression for the resource that is served uncompressed currently.
We hope
that you try these and other new features and rules of Page Speed and find them useful to
further optimize the speed of your web pages.
Please share your
experience using this new feature in our
discussion
forum.
By Bryan McQuade, Page Speed team
