Our checklist for improving mobile websites

DEC 10, 2013
Author PhotoBy Maile Ohye, Developer Programs Tech Lead

To help you capitalize on the huge opportunity to improve your mobile websites, we published a checklist for prioritizing development efforts. Several topics in the checklist reference relevant studies or business cases. Others contain videos and slides explaining how to use Google Analytics and Webmaster Tools to understand mobile visitors' experiences and intent. Copied below is an abridged version of the full checklist. And speaking of improvements… we'd love your feedback on how to enhance our checklist as well!

Checklist for mobile website improvements

Step 1: Stop frustrating your customers

How to improve high-traffic, poor user-experience mobile pages with data from Google Analytics bounce rate and events (slides)

For all topics in the category “Stop frustrating your customers”, please see the full Checklist for mobile website improvement.

Step 2: Facilitate task completion

How to use Google Webmaster Tools and Google Analytics to optimize the top mobile tasks on your website (slides)

For all topics in the category “Facilitate task completion”, please see the full Checklist for mobile website improvement.

Step 3: Turn customers into fans!

Maile Ohye is a Developer Advocate on Google's Webmaster Central Team. She very much enjoys chatting with friends and helping companies build a strategic online presence.

Posted by Scott Knaster, Editor