To help you capitalize on the huge opportunity to improve your mobile websites, we published a
checklist for prioritizing development efforts. Several topics in the checklist reference
relevant studies or business cases. Others contain videos and slides explaining how to use
Google Analytics and Webmaster Tools to understand
mobile visitors' experiences and intent. Copied below is an abridged version of the full
checklist. And speaking of improvements… we'd love your feedback on how to enhance
our checklist as well!
Overlays, especially to download apps (instead consider a banner such as iOS
6+ Smart App Banners or equivalent, side navigation, email marketing,
etc.)
Survey requests prior to task completion
Provide device-appropriate functionality
Remove features that requires plugins or videos not available on a user’s
device (e.g., Adobe Flash isn’t playable on an iPhone or on Android versions 4.1 and higher) |
Business
case
Serve tablet users the desktop version (or if available, the tablet version) | Study
Check that full desktop experience is accessible on mobile phones, and if selected,
remains in full desktop version for duration of the session (i.e., user isn’t required to
select “desktop version” after every page load) | Study
Correct high traffic, poor user-experience mobile pages
How to
improve high-traffic, poor user-experience mobile pages with data from Google Analytics bounce
rate and events (slides)
Consider intuitive/fun tactile functionality with swiping, shaking,
tapping
Maile Ohye is a
Developer Advocate on Google's Webmaster Central Team. She very much enjoys chatting with
friends and helping companies build a strategic online presence.
By Maile Ohye,
Developer Programs Tech Lead