New AdSense data in the Analytics Core Reporting API

OCT 28, 2013

By Nick Mihailovksi, Product Manager, Google Analytics API Team

Cross-posted from the Google Analytics Blog

Google AdSense is a free, simple way for website publishers to earn money by displaying targeted Google ads on their websites. Today, we’ve added the ability to access AdSense data from the Google Analytics Core Reporting API. The AdSense and Analytics integration allows publishers to gain richer data and insights, leading to better optimized ad space and a higher return on investment.

In the past, accessing AdSense data using the Analytics Core Reporting API has been a top feature request. We’ve now added 8 new AdSense metrics to the Analytics Core Reporting API, enabling publishers to streamline their analysis.

Answering Business Questions
You can now answer the following business questions using these API queries:

Which pages on your site contribute most to your AdSense revenue?

dimensions=ga:pagePath

&metrics=ga:adsenseCTR,ga:adsenseRevenue,ga:adsenseECPM &sort=-ga:adsenseRevenue

Test in query explorer

Which pages generate a high number of pageviews but aren't monetizing as well as other pages?

dimensions=ga:pagePath

&metrics=ga:pageviews,ga:adsenseCTR

&sort=-ga:pageviews

Test in query explorer

Which traffic sources contribute to your revenue?

dimensions=ga:sourceMedium

&metrics=ga:adsenseCTR,ga:adsenseRevenue,ga:adsenseECPM

&sort=-ga:adsenseRevenue

Test in query explorer

Reporting Automation

By accessing this data through the API, you can now automate reporting and spend more time doing analysis. You can also use the API to integrate data from multiple sites into a single dashboard, build corporate dashboards to share across the team, and use the API to integrate data into CRM tools that display AdSense Ads.

Getting Started

To learn more about the new AdSense data, take a look at our Google Analytics Dimensions and Metrics Explorer. You can also test the API with your data by building queries in the Google Analytics Query Explorer.

Busy? In that case, now’s a great time to try these Analytics API productivity tools:

Magic Script: A Google Spreadsheets script to automate importing Analytics data into Spreadsheets, allowing for easy data manipulation. No coding required!
Google Analytics superProxy: An App Engine application that reduces all the complexity of authorization.

We hope this new data will be useful, and we're looking forward to seeing what new reports developers build.

Nick Mihailovski oversees the Google Analytics APIs. In his spare time, he likes to travel around the world.

Posted by Scott Knaster, Editor