Get social, mobile, and 40+ new data points with the Google Analytics API
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| Nick |
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| Pete |
By Pete Frisella and Nick Mihailovski, Google Analytics API Team
Google Analytics Core Reporting APIs enable a powerful and flexible way to analyze, report on,
and ultimately optimize such things as web and mobile experiences, conversions, and
sales.
Today we’re adding over 40 new metrics and dimensions that can be queried through the
Core Reporting
API. This enables developers to create reports that are similar to what is available
in the
Google Analytics web
interface for important areas such as social and mobile. See a full list of
additions on the
Core
Reporting API changelog.
Here’s a rundown of what’s new and a few helpful questions the data can answer.
Social Data
Now you can get data for both
on-site
interactions with social buttons as well as off-site social data from
social data
hub partner networks.
Mobile Devices
For mobile visits to your site, get all the good stuff like like brand, model, and input type.
Geo
We added a new dimension to indicate the Designated Market Area (DMA) where traffic came from.
Page Path Rollups
Create your own drill down reports with these new dimensions that allow you to roll-up metrics
to hierarchical levels of your property.
App & Exception Tracking
If you’re using the Google Analytics SDK for iOS/Android v2 beta, you can now retrieve App
View and Exception metrics.
User Timings
New ways to report on all things related to user timing data.
Related Resources:
Pete
Frisella is a Developer Advocate for Google Analytics. He likes to travel and hit
the golf course when he can.
Nick
Mihailovski is a Senior Developer Programs Engineer working on the Google Analytics
API. In his spare time he likes to travel around the world.
Posted by Scott Knaster,
Editor
