Trying to figure out how YouTube’s one billion monthly
users are interacting with your videos? Try the new YouTube Analytics API
to get custom reports of the YouTube statistics you care about in a direct JSON or CSV
response, perfect for dashboards and ad hoc reports.
The new API includes all the standard view
and engagement
metrics you would expect, including views, shares, and subscriber numbers. Compared to the
previous Insight
Data API, you also get:
Watch metrics: Track estimated minutes watched across channel, content
owner, or video, and dive into the video details with average view time and average view
percentage.
Earning performance metrics: Track estimated earnings (net revenue) from select
advertising sources across your content.
Ad performance metrics: Break down video performance with monetized playbacks, ad
impressions, gross revenue, and cost per impression reports.
Annotation metrics: Optimize overlays/annotations with click through and close rate
metrics.
Client libraries and code samples
You’ll find client
libraries for the languages you use most, with nine different languages available
today. You can also make HTTP RESTful requests directly, and with our API
Explorer, you can try out sample reports before writing any code.
Don’t write your code from scratch! Get started with code examples
in Java, JavaScript, Python, and Ruby. If you want a step-by-step walkthrough of building a
complete web application, have a look at our JavaScript
exercise.
App examples
Check out some apps that are already using the API:
Next Big Sound
provides analytics and insights for the music industry by tracking billions of social signals
including YouTube. This enables record labels, artists, and band managers to make better
decisions on everything from promotion strategies to tour locations.
vidIQ is an audience development suite
that works with global brands to organically grow their views and subscribers. Their features
include cross-platform social analytics, advanced comment management, SEO tools, social
syndication and influencer identification.
Wizdeo’s WizTracker provides in-depth analysis of
YouTube channels to help with cross promotion and video comparisons during their initial
launch. Users get access to detailed analytics about views, subscriber engagement, traffic
sources and demographics.
Vidyard is a video marketing
platform. With powerful analytics, built-in marketing tools, and integration with key
marketing automation platforms, Vidyard helps marketers drive results with video
content.
Fullscreen is building a global network of YouTube
channels with content creators and brands. Fullscreen provides a full suite of end-to-end
YouTube tools and uses the new API for internal, business-intelligence tools.
Learn more
In addition to the documentation, check out
our Analytics API playlist
to make getting started even easier.
If your goal is to export all statistics for a large number of channels on a recurring basis
for your data warehouse, look forward to using the upcoming scheduled reports feature of the
API, expected to launch later this year.
Ted
Hamilton is the Product Manager for YouTube Analytics based out of Zurich,
Switzerland. Prior to Google, Ted was a consultant at Bain and Company in London. Ted has a
Computer Science degree from Northwestern University and holds an MBA from MIT Sloan.
By Ted Hamilton,
YouTube Analytics
