Originally Posted on DoubleClick Publisher Blog
Mobile app usage has grown 90% in the past two years and contributes to 77% of the
total increase in time spent in digital media. People intuitively turn to mobile devices for
information and entertainment, typically spending 37
hours per month in apps. This shift in the consumer mobile experience presents a
significant opportunity for increased engagement and monetization for publishers with
apps.
To help you effectively capture this mobile opportunity, we’ve gathered our most actionable research and best practices for reaching, engaging, and monetizing app audiences.
Learn something new and want to know more? For more details on our four strategies for app success, review the DoubleClick for Publishers ‘Mobile Bootcamp’ blog series on growing app audiences, engaging users, ensuring high app quality, and effectively monetizing.