Dito Directory - Matching Customer Demand with Google Cloud Technology
This post is part of the Who's
@ Google I/O, a series of blog posts that give a closer look at developers who'll be
speaking or demoing at Google
I/O. This guest post is written by Jim McNelis, co-founder and principal of Dito,
who will be demoing as part of the Developer
Sandbox.As an early Google Apps Authorized
Resellers,
Dito, an IT services company I
co-founded in 2007, has become a trusted advisor to a diverse group of organizations using
Google Apps. We’ve established strong relationships with each of our customers and are a go-to
source for information on specific features and functionality, best practices, and work flow
processes. This gives us a unique insight into end-users’ needs as they ramp up on
Google Apps, and we
continually work to improve our service offerings and our customers’ experiences.
Over time, we compiled feedback from our clients and noticed an interesting
trend - customers wanted a better way to manage their shared contacts within Google Apps. Out
of the box, Google Apps handles shared contact management via API’s, as opposed to a Graphical
User Interface (GUI) which is most common. Many small organizations don’t have the resources
to develop a solution to interface with API’s. So, we decided to develop one for them that
could easily integrate with Google Apps to allow administrators to manage, and end-users to
browse and search, shared contacts within their domain.
We appreciate
the reliability and scalability of cloud-based solutions and wanted our application to live
“in the cloud” as well. After extensive research, we determined that
Google App Engine was the right platform
for our application since it works seamlessly with other products and tools within the Google
ecosystem like
Google Web Toolkit
and the
Google Apps APIs. From
there, we set out to develop our app: Dito Directory for Google Apps.
Dito
Directory represented Dito’s first foray into the development business. Sure, our
developers had years of experience, but our team was new and we were preparing to develop apps
on the bleeding edge of technology. In years prior, developing an application with this
functionality and accessibility would have been an expensive and exhaustive process which
would have required client-side application development and everything that goes with
it.
Google App Engine and the
Google Apps Marketplace
erased these challenges and provide us with a simple yet elegant platform and distribution
channel to deliver our application to the masses. From concept to delivery, the application
took two developers less than four months to complete - just in time for the launch of the
Google Apps Marketplace.
Since then, almost 1000 Google Apps admins
have
installed
Dito Directory on their domain resulting in numerous happy admins and end-users. I
hate to say it, but it wasn’t hard to get 1000 people to install our app either. We basically
relied on our existing customer base and the popularity of the Google Apps Marketplace to
advertise our apps. There has been not been a significant marketing push or advertising dollar
spent...we simply developed the application, launched it on the marketplace, and now watch
about 15 domains install Dito Directory every day.
With all of the
installs, we received great feedback from our customers, and our team continues to improve the
functionality and performance of the app. As a result, Directory continues to evolve to meet
customers needs. We don’t have to guess what users want, we simply listen to what they have to
say and iterate accordingly. And since our app is cloud-based, upgrades are easy. There is no
additional software to install. After we release new features, simply refresh your browser and
the app is updated.
During Google I/O this week, our team will showcase
Dito Directory in the Enterprise pod at the Developer Sandbox. If you’re attending the
conference, please stop by to chat about our app, give us feedback, or just say hello. We’ll
also be giving away the paid version of our app to 10 lucky winners at the conference, and
other exciting prizes. I hope to see you there.
Posted by Jim McNelis, co-founder and
principal of Dito
