Creating Rich Experiences In The Browser With HTML5
This post is part of the Who's
@ Google I/O, a series of blog posts that give a closer look at developers who'll be
speaking or demoing at Google
I/O. This guest post is written by Ryan Massie, Product Manager at Clicker.com who
will be demoing as part of the Developer
Sandbox.Over the years, the technical gap between
engineering for the Web and engineering for an operating system has continued to narrow. Third
party plug-ins led the way in this progression, until their services eventually became
standardized and built into the browser itself. Now, using
HTML5, we're outgrowing many of the limitations that
came with developing for a specific OS or device, enabling us to create next generation
user-experiences that bring more utility to more platforms than ever before.
In general, building for the Web enables us to be more agile. By establishing
implementation guidelines for video, animation, audio and storage, HTML5 further reduces the
level of fragmentation across the Web, empowering developers to efficiently build rich,
browser-based experiences of superior quality.
For us here at
Clicker, that means opportunities to create more
unique and immersive experiences that guide users to the premium-quality TV shows, movies,
music videos and Web originals available to watch online. Using HTML5, we’re able to offer
more innovative in-browser experiences with movement and reflections while providing a faster
performance.
One reason the Web is an amazing platform is because
changes made to a given website are instantaneous and can be viewed by anyone in the world
with an Internet connection. By creating browser-based utilities, optimized for various
screens and devices, we can continue to create consistent, reliable and scalable experiences
that push the boundaries of what people can do online, making the Web an increasingly more
interesting place. And as developers, it's important to make the Open Web a success. HTML5 and
other advancements give us more opportunities to stretch the boundaries of what we can enable
people to do. And, without the hindrance of downloads and the added benefit of increased
browser speed, consumers will increasingly expect rich, browser-based experiences. This
end-user demand will continue to spur the overall pace of innovation and development on the
Open Web.
We look forward to meeting fellow developers and continuing
the conversation in person at I/O this week!
Posted by Ryan Massie, Product
Management, Clicker.com
