As part of the launch
      of Gmail contextual gadgets, Google released a set of predefined extractors that
      developers could use. These extractors allow developers to match content within a single part
      of an email message, such as the subject, and use that content to display relevant information
      to the current user.
Many Gmail contextual gadget developers have
      expressed a desire to match on more complex patterns than is possible with the predefined
      extractors. Today, with the launch
      of the Google Apps extensions
      console, these complex patterns, known as custom
      extractors, are now available to drive contextual gadgets.
Custom extractors allow developers to trigger their gadget when a series of conditions
      are met. For example, a developer could write an extractor that triggered a gadget only when
      “Hello world” appeared in the subject and “john@example.com” was the sender of the email. This
      allows developers to more finely tune their gadgets, and provide even more relevant contextual
      information.
If you’re interested in writing a custom extractor you can
      get started by reading our documentation.
      If you have questions, please post them in the forum.

