[New eBook] Download The No-Nonsense Guide to In-App Ads
Originally Posted on Inside
AdMob Blog
Posted by Joe Salisbury, Product Specialist, AdMob
A clear trend is emerging in the world of smartphones – people want free apps. According to a
study by Juniper Research, barely 1% of apps are now paid for at the point of
download.
1
While demand for free apps continues to increase, app developers are answering a very
important question, “what’s the best way to publish my app for free while sustainably funding
my business?”
In-app ads are a reliable solution that is set to grow 3.2X between 2014-18.
2
Many of the world’s most popular apps rely heavily on in-app advertising to earn income. Apps
like
PicsArts and
Trivia Crack
each have hundreds of millions of downloads and use advertising as a revenue source. In-app
ads are evolving and there are many options for developers to utilize which provide great
experiences for users.
So, how do you get started with ads?
To answer this, we’re launching a new ebook called “The No-nonsense Guide to In-App Ads”, the
latest in our
No-nonsense series. This guide is designed to provide a
comprehensive overview of in-app advertising for those new to the opportunity. We’ll walk you
through how digital ads can be included into your app strategy and what’s the best way for you
to get started.
In the eBook, you’ll learn:
- Foundational advertising concepts like eCPM, Fill Rate, Demand, and
Inventory.
- A simple overview of how businesses make money from
advertising.
- How Pay Per Click advertising works.
- A basic explanation of ad networks and how they can help you monetize your
app.
- How to choose the right ad network for your app.
Download a free copy
here.
For more tips on app monetization, be sure to stay connected on all things AdMob by following
our
Twitter,
LinkedIn and
Google+ pages.
Posted by Joe Salisbury, Product Specialist, AdMob
1 - Juniper, April 2015 and Juniper website, The App
Landscape Today, Feb 2015
