Posted by Ranjith Jayaram, Product Manager
If you’re looking to drive usage and grow a mobile app, you’re probably testing out referrals, recommendations, and the user onboarding experience. These product flows are resource-intensive to design, build, and optimize. What if you could use a set of tools that help your users share your app, and get more of the right people to download and use your app? What if you could craft a more personalized onboarding experience in your new user’s journey?
Now in beta, App Invites let mobile app developers increase their reach, deep link new users to custom experiences, and tap into your users’ device and Google-wide contacts as a source to drive referrals. This is available for both iOS and Android app developers. We’re launching with UrbanSitter, Yummly, The CW, Coinbase and Picsart apps.
Here’s what some of our early partners had to say:
App Invites is available on both Android and iOS. Here’s what’s in the beta toolkit:
With App Invites, our goal is to take the hard work out of building user referral and onboarding flows and build a toolkit that works across platforms, so that you can focus on your core app experience. Visit https://developers.google.com/app-invites/?utm_campaign=app-invites-529&utm_source=gdbc&utm_medium=blog to get started To learn about opportunities to re-engage app users using goo.gl deep links, check out this post.
