We’re giving away 10,000 Google TV devices. To you.
    
    
    
    
    One of the things that makes 
Google TV different is that it has an Internet browser built-in
      so users have full access to the entire web on their television screens. Over the past few
      months, we’ve had many developers come to us seeking guidance on how to make their existing
      websites even better for the 10-foot TV experience. Many have even come to us with completely
      new designs for their existing websites. 
For developers, building
      websites for TV is a new opportunity for creativity and provides a distribution channel to
      reach users in a new way. For users, better and more interesting websites mean that the
      overall Google TV experience gets even better. We know that developers must be at the heart of
      our ecosystem, building cool experiences for audiences to watch and enjoy, and we want to
      encourage a new generation of TV developers to come forward. Which is why, over the next few
      weeks, we are planning to give away 10,000 Google TV devices to help developers start building
      for TV.
This morning, we gave away more than 3,000 Google TV devices to
      attendees of the 
Adobe MAX
      conference. Additionally, we’ll be reaching out to thousands of web developers in the 
Google Code community to offer
      them a free device. Finally, if you are a professional web developer who wants to help make
      the Google TV experience even better and you don’t happen to fall into one of those two
      groups, please 
submit an entry to our Google TV Web Developer Promotion and
      include a short summary about the type of interesting website your company would like to
      create or optimize for Google TV. We’re planning to select 2,500 winners from those entries to
      receive a free Google TV device.
For a bit of inspiration, check out
      some of 
the
      latest Spotlight sites that have just launched on Google TV. A few of our favorites
      include 
Net-A-Porter,
      which lets you watch runway videos and shop for high fashion; 
Meegenius,
      a place where you can read and customize children’s books; 
TuneIn, a personal radio for your TV; and 
The Onion, which
      always gives us a good laugh. 
To get started building websites for
      Google TV, we’ve provided new 
documentation and a 
Google TV Web forum
      to help developers better engage in the process. We’re excited to see what you all come up
      with. Happy coding!
Update on 10/27: To clarify,
      this giveaway is only for U.S based developers. We hope to make Google TV available in other
      markets soon.
By Amanda Surya, Google TV Developer Relations Team