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Your Web, Half a Second Sooner

Thursday, March 17, 2011
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Labels: adsense , faster web , googlenew

31 comments :

  1. MattMarch 17, 2011 at 10:08 AM

    This comment has been removed by the author.

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  2. MattMarch 17, 2011 at 10:13 AM

    Congratulations! I couldn't help thinking though that if the latency overhead from Google ads is "basically gone", then the Ads Latency Team is now... redundant! Oh well - I hear Facebook's hiring ;-p

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  3. unsam.ruMarch 17, 2011 at 10:18 AM

    Good news

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  4. MartinMarch 17, 2011 at 10:28 AM

    Excellent news for wpo workers!

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  5. Patrick MeenanMarch 17, 2011 at 10:53 AM

    Sweet, this is awesome! Nice work Michael and team. Is it possible to load the code itself asynchronously as well (ok, now I'm just greedy).

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  6. Brian HMarch 17, 2011 at 10:54 AM

    I understand the need to limit browsers, but it seems like just those 3 is a little restrictive. For example, I use Opera, which would likely work with this new method if I masked my user agent. Would it make more sense to blacklist?

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  7. DisgruntledGoatMarch 17, 2011 at 11:17 AM

    Is Adsense still serving content from third parties? (Bad example: an ad for McDonalds coming from mcdonalds.com.) Last time I checked this is what caused the biggest slowdown, at least according to the timelines on various speed test sites.

    @Brian: Chrome, Firefox and IE8 cover at least 80% of visitors which is a pretty big chunk.

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  8. Anon4yqABAteMarch 17, 2011 at 11:31 AM

    Would you consider making it possible for sites to directly include the appropriate iframe, rather than having the script construct it? That would allow Google ads without including third-party scripts directly on the site.

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  9. EPMarch 17, 2011 at 12:09 PM

    Nice job. Thank you!

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  10. DavidMarch 17, 2011 at 12:14 PM

    @BrianH, they did say they'll roll it out to other browsers once they're sure it works well with them. Patience, good sir, they're working as fast as they want. :P

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  11. DeeYellGeeMarch 17, 2011 at 2:16 PM

    And so interesting how this excludes Safari (built with webkit which is same underlying engine as Chrome so therefore more likely to be supported...)

    And note, this basically suggests that google is admitting that their ad code was previously slowing down the internet in a visible way.

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  12. mikeMarch 17, 2011 at 4:25 PM

    Why not just run Adblock Plus and never pay to see those ads again -- and block adware spying/tracking at the same time?

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  13. YMarch 17, 2011 at 4:31 PM

    This comment has been removed by the author.

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  14. RickMarch 17, 2011 at 5:53 PM

    or, put another way, you've fixed code that was slowing down our web.

    good spin though

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  15. Michael KleberMarch 17, 2011 at 7:46 PM

    Fans of other browsers: fear not, we plan to extend as soon as it's safe to do so. The async iframe technique is delicate enough, though, that each of the three browsers we're launching on now had some idiosyncrasies that we had to address — and several we didn't launch on certainly have new and different ones.

    @Matt, thanks for your concern for my job security. But see the comments from @Patrick Meenan and @Anon4yqABAte: Ads Latency Team has no shortage of future work.

    —Michael Kleber

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  16. JamesMarch 17, 2011 at 7:59 PM

    So I guess I'll turn on an adblocker for adsense then until you fix the performance bug for Safari.

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  17. FreshCodeMarch 18, 2011 at 1:09 AM

    I would read this, if I didn't have to squint.

    Setting the line-height to 160% and using a slightly bigger font to reduce the words per line would make this blog a much better read.

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  18. Sean McMillanMarch 18, 2011 at 10:48 AM

    I'd love to see the code. Is there an unminified version available?

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  19. Sagar GholapMarch 19, 2011 at 7:09 AM

    That was much needed as Google Pagespeed always use to show up an optimization tip for external scripts loading on my blog.

    - Sagar
    http://aspiredtechie.com

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  20. CxnetMarch 19, 2011 at 9:09 PM

    Michael,
    While this is a welcome move, it is still not as efficient as it should be.

    Right now, our website uses 8 js files 1 is ours (minified and combined) and 7 from Google:
    1 G Analytics js file
    6 Adsense js files

    We are seriously thinking of dropping Adsense because of that.

    Cheers

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  21. mish15March 23, 2011 at 6:26 PM

    Definitely a welcome move, but Adsense is still slow and unfortunately this also didn't fix a core issue causing javascript errors for many users over many years (which should be an easy fix...). Very frustrating...

    "Unable to post message to http://googleads.g.doubleclick.net. Recipient has origin mydomain.com"

    Solution is at the following, please deploy:
    http://stackoverflow.com/questions/2541797/javascript-errors-from-google-adsense

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  22. LetusMarch 25, 2011 at 3:34 AM

    Yeah, sam feeling as comment from CXNET and MISH15 ... there are several errors that need to be fixed. Since this new feature is up, we also noticed problems in Firefox 3.6, that loading of the page freezes on loading AdSense files and scripts, and never finishes ! Reloading page brings up the adsense banners almost immediatly and page works ok. Till next click ...

    Also, most of the adsense codes and scripts come up as problematic and slow on ANY measurement tool, including Google Webmaster Tools !!! Google Chrome says

    Combine external JavaScript (7)
    7 JavaScript resources served from pagead2.googlesyndication.com.

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  23. mschipperheynMay 30, 2011 at 4:45 AM

    I'm not seeing these improvements on DFP. When will these be rolled out?

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  24. mschipperheynMay 31, 2011 at 3:38 AM

    How about dfp? It is still blocking loads. When will this been upgraded?

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  25. NolanJune 2, 2011 at 2:13 PM

    Hey hotshots, how do you handle expandable ads without a buster?

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  26. Swapnil BhartiyaJuly 3, 2011 at 3:53 AM

    Firefox for Mobile is blocking Adsense ads by default, leaving a white spot. This is killing revenue streams. How can FF block ads by default? It is time to stop using Firefox? What is Google doing about it?

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  27. Ivanna's AlbumJuly 25, 2011 at 12:54 AM

    When can we expect SSL support? Can i have a copy of the .js file in my server and point to that file istead of google server?

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  28. kevinJuly 25, 2011 at 1:40 AM

    I was happy with the new iframe method until I noticed flash ads now overlap *everything*, including lightboxes and the semi-transparent backgrounds behind lightboxes. It looks incredibly tacky when it happens, like I'm trying to force visitors to click ads or something by having them overlap lightboxed content.

    Can't flash ads be set to wmode=transparent to fix this? I do it manually with the new YouTube iframes, but I don't dare try anything with Adsense.

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  29. Steve MagruderOctober 6, 2011 at 12:45 PM

    I've noticed that even with the faster loading ads, they still have to finish loading before body.onload is called. This isn't exactly "async".

    I need to run script in body.onload that decides which form field to focus on. But this script doesn't run until the ads are finished loading. This makes it appear that my site is a poor performer.

    Can this be addressed somehow?

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  30. BodoNovember 16, 2011 at 10:21 AM

    Hi

    Load time without adsense is 1.4 seconds
    Load time with 1 adsense block is 2.9 seconds


    You say it basically does not take any extra time. Thats either completely wrong, or there might be some extra tricks I don't know.

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  31. DwightFebruary 3, 2012 at 9:19 AM

    The saga continues. I just started using head.js to async. load all my large script's (jQuery, jQuery-UI, etc.) and the speed difference is incredible! In Chrome (Linux 15.0.874.106), pages load almost twice as fast. Simply incredible.

    But, now the pages load so fast that the google adsense code, even at the bottom of the page, loads before all external css has had a chance to been fully applied, and thus seems to trigger adsense meltdown. My guess is, that since my adsense div's are "resized" by incoming application of ext. css (some added dynamically for mobile vs. pc), adsense code believes them to be moved or manipulated.

    What a shame. I can't fully use the new speed because the google ad's die prematurely. If anyone knows of a way to make the ad's wait until the async. javascript and ext. css loads, I would love to hear about it.

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