Introducing the Website Optimizer Experiment Management API
Today at the eMetrics conference in Washington DC we announced the new
Website Optimizer Experiment Management API. The API allows for the creation and management of
experiments outside of the Website Optimizer interface.
If you're not
familiar with
Google
Website Optimizer, it's a free tool for running A/B and multivariate experiments on
a website. Website Optimizer handles splitting a website's traffic, serving different
variations, and crunching the numbers to find statistical significance.
Creating experiments with Website Optimizer usually involves a lot of back and forth
between your website and the Website Optimizer interface. Using the API, you can integrate
Website Optimizer into your platform. In short, you can create and launch experiments from
whatever tool you use to edit your site.
You'll find more about the GWO
API on its Google Code site:
http://code.google.com/apis/analytics/docs/gwo/.
You can also join the Website Optimizer engineers for a webinar on the
Website Optimizer Experiment Management API. The webinar will be held on October 28th at 10AM
PDT. During the webinar, Website Optimizer engineers will walk you through how the API works.
Additionally, two platforms that have already integrated using the API will demonstrate their
integrations.
You need to register for the webinar, which you can do
here. We'll record the webinar as well so you can reference it
later.
We're very excited about the Website Optimizer API and what it
means for website testing. Let us know your thoughts in the comments.
By Gary Kačmarčík and Erika
Rice Scherpelz, Google Website Optimizer team
